Brand identity for Oleksandra Khorolets — corporate English teacher in Kyiv, Ukraine.
Oleksandra Khorolets - is a corporate English teacher in Kyiv, Ukraine. She provides services to both companies and individuals.
The main objective of the project was to develop a personal branding, which will include a logo, one main color for brand identity and adapting our solution to all educational media. Furthermore, it was important to create a corporate and discreet identity that would not be boring.
Oleksandra and I decided to use a combination mark to have more variants for adapting to all media. The stationery uses both symbol and various variations of the wordmark. Symbol is a paper with wrapped corners and a material that Oleksandra constantly works with. In the wordmark I used a serif font to give the logo seriousness and respectability. Moreover, I turned the inner contour 45 degrees counterclockwise in two letters «O» in surname to make the font even more interesting. Also, we chose purple because this color is not so fancy and is not so pale. Thus, we had achieved a greater contrast. To avoid a boring decision, I used gradients in different positions on all media identities.