My Second Release on PH. Numbers.

My Second Release on PH. Numbers.

This time I decided to release a free pack of illustrations, since last time I published the most expensive illustrations and this brought a small number of users even for the free demo version.

The goal was to collect as many users as possible, as many emails as possible. I knew that free products have a good virality; they are often scattered around blogs and social networks. Awesome! This is what I need. The kapustin.co brand does not exist on the market yet, so we need to make ourselves known with the help of high-quality free products.

Free Porto Illustrations

Free Porto Illustrations

I created Porto Illustrations, a completely free pack of 20 scenes. You can check it out here. I prepared everything for release on PH and released it on January 14.

Screenshot from February 13

Screenshot from February 13

Until that day, my daily website visitors had not exceeded 20, and the very next day Google Analytics showed me 250 visitors. This is a fail... A free high-quality product and such low activity! After looking at other releases over the next few days, I realized that January is not the best time for a product release. Activity on PH is really very low. All PH visitors are still resting after the holidays and do not come to the site.

Before / after statistic

Before / after statistic

I got about 170 upvotes and got cleaned up of bots, so the next day I had 130 upvotes. It's a second fail...

But my plan worked! Despite the disastrous launch on January 14, on January 18, my product had already hit several design sites and YouTube. Boooooom! I got 600 users in one day! From that day until today (February 21), there are at least 60 users every day on kapustin.co.

Screenshot from February 13

Screenshot from February 13

Now, your favorite, the numbers:

- Sales: $0

- Donations for Demo: $2

- Emails: 500+

- Dubious partnership offers: 1

- Interesting partnership proposals: 1

- Visitors: 1000+